What Is a Semi-Custom Home?

Many homebuyers ask us, “What exactly is a semi-custom home?” It’s a common question because most people are familiar with production homes and fully custom homes—but semi-custom offers a unique and exciting middle ground.

A semi-custom home blends the personalization of a custom home with the efficiency and well-defined process of a production home. Buyers start with a pre-designed floor plan and have the option to modify layouts and choose from a wide array of high-quality finishes to create a home that reflects their style and needs.

Unlike production homes, which offer little to no customization, a semi-custom home allows homeowners to shape their living space to better fit their lifestyle while avoiding the complexities and costs of building a fully custom home. This makes building a semi-custom home an ideal choice for those who want a balance of design flexibility with a quicker build time.

When searching for a new construction home, many buyers find themselves choosing between a production home with limited personalization and a fully custom home that requires significant time and investment. Korndoerfer Homes offers the best of both worlds as a premier semi-custom home builder in Southeast Wisconsin. Our approach gives homeowners the flexibility to modify floor plans and select high-end finishes while benefiting from an efficient, streamlined home-building process.

Korndoerfer Homes stands apart in the semi-custom home market with a unique combination of customization, high-end finishes, and superior quality craftsmanship. Here’s what makes us different:

1. More Customization Than a Production Home

Unlike traditional production builders who offer limited personalization, Korndoerfer Homes allows buyers to make meaningful modifications, including, but not limited to:

• Floor Plan Adjustments – Modify layouts and spaces to best fit your lifestyle and needs. Below find some of our more common expansion, addition, and reconfiguration requests:
  • Home Footprint Expansion
  • Front Elevation Personalization
  • Garage Expansion and Reconfiguration
  • Sunroom Addition
  • Guest Suite Addition
  • Bedroom Expansion and Reconfiguration
  • Kitchen Expansion and Reconfiguration
  • Finished Lower-Level Personalization
• Premium Selections Under One Roof - From paint and siding to cabinetry, lighting, and flooring, our industry-leading finishes will transform your Korndoerfer Home into a unique reflection of your personal style.
  • Start by exploring our exclusive Online Design Studio, available anytime and anywhere, to preview our products.
  • Then visit our state-of-the-art Design Studio in Brookfield, Where you can meet with our professional Design Studio Consultant, view samples, and choose all your selections in one convenient location.

Our state-of-the-art Design Studio provides a hands-on approach to home personalization.

• Online Design Studio Access – Create a Wishlist, explore combinations, and arrive at your Design Studio appointments feeling confident and inspired.
• In-Person Design Experience – Meet at our state-of-the-art Design Studio in Brookfield, WI for two private, stress-free appointments—one focused on exterior selections, and the other for finalizing interior details like flooring, cabinetry, lighting, and more.
• Expert Guidance - Work with a professional Design Studio Consultant to ensure every detail aligns with your vision.

Korndoerfer Homes is built on a legacy of crafting high-quality, stylish, and functional homes that are value-engineered to get the most out of your investment. We don’t just build houses—we create homes designed to stand the test of time. Building a new semi-custom home with us means you get:

• Superior Craftsmanship - Founded on three generations of quality by the Korndoerfer Family and now transitioned to an employee-owned company, we take pride in building homes in Southeast Wisconsin with precision and attention to detail.
• Customer-Centric Approach - From personalized service to thorough quality checks, we offer an exceptional home-building experience.
• Quick Build Time - Due to our streamlined process and commitment to efficiency, we consistently achieve fast cycle times by delivering high-quality new homes in seven months or less.
• To learn more about what makes us different, visit our Korndoerfer Difference page.

Building a new home should be an exciting experience—not overwhelming. Korndoerfer Homes makes the process seamless and stress-free with a clear path to homeownership:

1.  Explore Our Communities & Floor Plans – Browse our thoughtfully designed homesites in Southeast Wisconsin and 23 customizable floor plans to find the right one for you and your family.
2. Establish a Budget - Work with one of our preferred lenders or your own mortgage provider to finalize investment details.
3. Meet with a New Home Consultant - Discuss your specific needs, budget, and preferred location with a team member dedicated to your home-building journey.
4. Choose Your Homesite & Floor Plan - Select a community homesite (or build on your lot), floor plan and structural options for your new home. During this stage your New Home Consultant will provide detailed pricing and outline included features.
5. Sign Your Purchase Agreement - Bring your dream home to life by reviewing and finalizing your home details before construction begins.
6. Pre-Construction  - Meet with your New Home Consultant and the Design Studio team to finalize the plans, and interior and exterior selections for your new home.
7. Construction Begins - Watch your new construction home come to life with updates at every phase.
8. New Home Orientation & Walkthroughs - Review the final details and ensure everything meets, and exceeds, your expectations.
9. Move-in Day - Get the keys to a beautifully crafted home built just for you.

At Korndoerfer Homes, we offer the flexibility to build on one of our available homesites or build on your own lot—giving you more options to create the perfect home in the location that suits you best. Whether you're looking for a vibrant community setting or already have the perfect piece of land in Wisconsin we can bring your vision to life with our semi-custom home building process.

Contact us today to schedule a consultation or visit our Floor Plan page to start exploring your options!